On June 25, 2024, the Chinese Olympic Committee unveiled the official uniforms for the Chinese Sports Delegation's victory ceremonies at the Paris 2024 Olympic Summer Games. The event, held at Shougang in Beijing, featured prominent attendees, including Zhou Jinqiang, Deputy Director of the General Administration of Sport of China, and Lai Shixian, Executive Director and Co-CEO of ANTA Sports, among other distinguished guests and Olympic athletes.
Eco-Friendly and Innovative Design
The newly unveiled victory ceremony uniform, designed by renowned creative consultant Zhang Yimou, features classic Chinese styling with a minimalist color scheme, incorporating elements like "Loong scales" and "Loong whiskers" through embossing, patchwork, and embroidery techniques. This design not only showcases traditional Chinese culture but also symbolizes the spirit of perseverance and vitality of Chinese athletes.
Notably, the uniform is made from environmentally friendly recycled fibers, making it China’s first certified carbon-neutral official Olympic uniform. This achievement aligns with ANTA's commitment to implementing the National Dual Carbon Strategy, achieving over 50% carbon reduction throughout the uniform’s life cycle.
Supporting the National Dual Carbon Strategy
ANTA's initiative began with the "Mountain and River Project" launched on July 25, 2023, encouraging sports enthusiasts to collect discarded plastic bottles, which were then used to manufacture the uniforms. This initiative highlights ANTA's dedication to environmental sustainability and corporate social responsibility.
New Olympic Cultural IP "ANTA Ling Loong"
During the ceremony, ANTA also introduced the new Olympic cultural IP "ANTA Ling Loong," a vibrant and youthful representation of the traditional Chinese dragon. This new IP aims to resonate with Generation Z athletes and showcase Chinese culture on the global stage.
Long-Standing Partnership with the Chinese Olympic Committee
ANTA has been an official partner of the Chinese Olympic Committee since 2009, making it the longest-standing brand partner. Over the past 16 years, ANTA has supported Chinese athletes in achieving 293 Olympic podium finishes, with 122 champions wearing ANTA's Champion Loong uniform.