The highly anticipated 18th CENTRESTAGE fashion event, organized by the Hong Kong Trade Development Council (HKTDC), began on September 4, 2024, at the Hong Kong Convention and Exhibition Centre (HKCEC). This year’s event is unique as, for the first time, it welcomes both industry buyers and the general public free of charge throughout its four-day duration. Featuring over 250 brands from 18 countries, CENTRESTAGE has set a record in brand participation, highlighting its position as Asia's premier fashion event.
The exhibition is divided into five distinct zones, catering to various segments of the fashion industry, such as Athleisure and Circular Fashion—new additions that reflect current trends in sportswear and sustainability. Alongside these zones, Craftsmanship, Contemporary, and Urban offer a showcase of global fashion brands with a focus on both traditional and modern styles.
Global Brands and Innovation in Fashion
Renowned international brands, including Robert Wun, the first Hong Kong-born designer to feature at Paris Haute Couture Fashion Week, ROKSANDA, and PATRICK McDOWELL, have all made appearances at this year’s event. Other notable brands from regions including Mainland China, Taiwan, Japan, South Korea, and the UK, have also joined CENTRESTAGE 2024, reinforcing its status as a global fashion hub.
Sophia Chong, Deputy Executive Director of HKTDC, emphasized the importance of this event, saying, "CENTRESTAGE continues to serve as a vital platform for fostering business opportunities and strengthening Hong Kong’s standing as a creative hub for the fashion industry."
Fashion Shows, Seminars, and Designer Masterclasses
A major highlight of the event is the series of fashion shows and masterclass sessions that feature iconic designers and brands. Robert Wun’s fashion show, themed "Home Coming," was hosted at the Hong Kong Palace Museum, showcasing his bold, contemporary designs to a global audience. The event also featured a special masterclass with Wun, providing attendees insights into his journey in fashion design. Meanwhile, Roksanda Ilincic, another renowned designer, hosted a session to discuss her brand's success and creative inspirations.
Engaging the Public and Industry Experts
CENTRESTAGE isn't just about fashion shows—it serves as an interactive platform for industry professionals and the public alike. Fashion enthusiasts can engage with a variety of activities, including virtual try-ons, and even participate in lucky draws to win limited-edition items such as fragrances crafted by NAZO and collectibles from LeeeeeeToy. The event fosters a deeper connection between designers and consumers, building momentum for fashion industry innovation and collaboration.
With the Hong Kong Watch & Clock Fair and Salon de TIME held concurrently, visitors can experience the best of both worlds—top fashion and timepieces. The Hong Kong Young Fashion Designers' Contest (YDC), held on the final day, further emphasizes the event's commitment to fostering the next generation of creative talent.
A Fashion Extravaganza for All
As CENTRESTAGE 2024 continues, the focus remains on offering unparalleled exposure for emerging designers and established brands alike. This year’s event is not only a platform for business expansion but also a celebration of the creativity and innovation driving the global fashion industry forward. Through public engagement, cross-industry collaboration, and a focus on sustainability, CENTRESTAGE is set to further solidify Hong Kong’s place as a global fashion capital.