On September 10th, Huawei hosted the "Reaching China's Premium Audience with Huawei" Summit at the Palazzo Parigi, Milan, bringing together CEOs and industry leaders from top fashion, luxury, and travel brands. The event showcased Huawei’s innovative Petal Ads platform, designed to connect brands with China’s affluent audience through cutting-edge, data-driven advertising solutions.
Huawei’s Strength in the Chinese Market
Shan Xuefeng, President of Huawei Consumer Cloud Service Europe, opened the summit with a keynote highlighting "Huawei's Strength in China." He emphasized that Petal Ads has become a leader in mobile advertising in China, thanks to its expansive reach across Huawei devices, with 580 million monthly active users by the end of 2022. Shan underscored the unique position Huawei holds in China’s mobile market, making Petal Ads a key platform for brands to connect with China’s high-value consumers.
Petal Ads: Bridging Brands and Affluent Chinese Consumers
Alessandro Schintu, Sales Director of Ads Business at Huawei Consumer Cloud Service Europe, discussed the opportunities and challenges for international brands looking to tap into China’s growing luxury market. Schintu highlighted recent findings from Hurun Research Institute, which ranked Huawei as the top mobile brand among China’s affluent customers. He stressed that Petal Ads provides businesses with the tools to connect with Huawei’s loyal consumer base, driving brand visibility and market share growth.
Insights from Industry Leaders
The summit featured a roundtable discussion with insights from top industry figures, including:
- Liliana Comitini, President & CEO of B&B Hotels
- Andrea Bertuzzi, Business & Creative Director of 1806
- Alessandro Lo Piano, Founder & CEO of E23
- Carolina Solari, Head of Indirect E-commerce Global at Illycaffè
Moderated by Fabiana Alcaino, Chief Digital & Data Business Unit of Gruppo Retex, the panelists shared their perspectives on how digital advertising, particularly through platforms like Petal Ads, is shaping the future of global luxury, fashion, and travel industries. The panel discussed how brands can navigate China's unique consumer landscape while leveraging digital platforms to engage with Gen Z and millennial customers, who are driving luxury consumption trends.
Petal Ads’ Advanced Technical Capabilities
Huawei’s Petal Ads platform stands out for its AI-powered ecosystem, offering precise targeting and real-time campaign optimization. Petal Ads utilizes Huawei’s first-party data from the Huawei Data Management System, helping brands craft tailored ad campaigns that resonate with high-value customers. By harnessing AI and machine learning, Petal Ads ensures maximum return on investment (ROI) by delivering highly relevant content that influences purchasing decisions across multiple channels.
Opportunities in China’s Luxury Market
The summit highlighted how foreign businesses expanding into China’s luxury market can benefit from Petal Ads, especially as China’s wealth shifts towards younger generations. Gen Z and millennials are shaping the future of luxury consumption, driving both loyalty and higher spending. Petal Ads helps brands reach these affluent consumers, offering a streamlined pathway to boost engagement and conversions.
Unlocking Global Opportunities with Petal Ads
Petal Ads provides advertisers with access to a vast global network, connecting brands to a wide range of industries. The platform boasts over 360,000 publishers and spans more than 200 sectors, giving brands the ability to reach 730 million consumers worldwide. By leveraging its digital technology and strategic partnerships, Petal Ads continues to empower brands looking to expand their presence in China and beyond.