The 2024 Yunnan International Blueberry Industry Development Conference will take place from September 20-21 at the Kunming Dianchi International Convention and Exhibition Center. Concurrently held with the 22nd Kunming International Flower Expo of China and Kunming International Flowers & Plants Expo (KIFE & IFEX), the event will showcase cutting-edge technologies and global growth opportunities in the blueberry sector. Covering a sprawling Hall 9, this conference aims to drive the sustainable growth of Yunnan’s burgeoning blueberry industry.
Advancing Yunnan's Blueberry Industry
Guided by the Yunnan Provincial Department of Agriculture and Rural Affairs and hosted by the Yunnan Flower Technical Training and Promotion Center in partnership with RX Greater China, the conference features four thematic forums with over 20 keynote speeches. More than 100 companies and 1,000 industry experts will gather to discuss the latest trends in blueberry cultivation, innovative marketing strategies, and global market integration.
Global Experts Share Industry Insights
The event will bring together leading experts to discuss the entire blueberry value chain—from seedling cultivation and standardized farming practices to cold chain logistics, product innovation, and brand marketing.
Key Forums and Speakers:
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Global Insights Forum: Industry experts like Zhang Huan from Twinkle Star Berry and Wang Hexin from Dalian University will explore the global landscape and growth of China’s blueberry sector. Insights will include trends in planting and market dynamics across established and emerging regions.
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Cultivation Techniques Forum: Speakers will showcase revolutionary practices in blueberry farming. Deng Jie of Yuemintou Agricultural Technology will discuss technologies for evergreen blueberry varieties, while Zeng Jun of Haygrove will highlight advanced greenhouse solutions. Hu Guizhao from Legro Group will discuss the benefits of specialized substrates in boosting blueberry yield and quality.
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Innovation in Varieties Forum: This session will focus on new genetic breakthroughs and cultivation techniques. Representatives from Yunnan Meiming Agriculture and Fall Creek will present on advances in blueberry breeding, while Zhou Yinlong of Kunming's New Forestry & Grassland Plant Variety Testing Station will provide an overview of variety rights protection and testing methodologies.
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Brand & Channel Growth Forum: This forum will feature leading brands and distributors, such as Prize, Joyvio, and SF Express, sharing strategies for brand building and expanding sales channels. Topics will cover consumer trends, marketing tactics, and the future of the blueberry market in China.
Yunnan: A Blueberry Powerhouse
Yunnan has emerged as a key hub for blueberry cultivation, thanks to its ideal geographic and climatic conditions. The region’s blueberries are celebrated for their freshness, flavor, and high nutritional value, making them popular among both domestic and international consumers.
In 2021, China became the world’s largest producer of blueberries, with Yunnan leading the charge. According to the International Blueberry Organization, China’s cultivation area reached 77,641 hectares in 2022, producing over 525,300 tons. Yunnan's unique position as an early-maturing, high-quality production center has bolstered its reputation as a top choice for premium blueberries.
Driving Sustainable Growth and Innovation
The Yunnan International Blueberry Industry Development Conference aims to serve as a comprehensive platform for industry leaders to explore the latest innovations, strategies, and challenges facing the blueberry sector. From advanced cultivation methods to sustainable production practices and innovative marketing strategies, the event promises to provide valuable insights for industry stakeholders looking to capitalize on the growing demand for blueberries.
Join the Global Blueberry Community in Yunnan
The conference offers a unique opportunity for professionals in the blueberry industry to connect, learn, and collaborate. As the key annual event for China’s blueberry sector, it will feature in-depth discussions on every aspect of the industry, helping to shape the future of blueberry production and distribution both domestically and globally.
For more information, visit the official website of the Yunnan International Blueberry Industry Development Conference.