From October 18th to 20th, the 2024 Zhangjiajie International Tourism Innovation Week took place in Zhangjiajie, Hunan Province, under the theme 'Integration and Expanding Frontiers.' Organized by SMART, the event was aimed at expanding international and domestic tourism exchanges, showcasing the vibrancy of China's tourism sector, and promoting the transformation and high-quality development of Zhangjiajie’s tourism industry.
Key Highlights of the 2024 Tourism Innovation Week
Over the three-day event, one main dialogue, 23 parallel dialogues, a food festival, and a culinary competition were held, offering attendees a rich and diverse schedule. The event attracted top professionals, entrepreneurs, investors, and policymakers from the global tourism industry. Discussions revolved around key topics such as talent development, rural revitalization, health and wellness tourism, children’s aesthetic education, and urban tourism marketing innovation.
One unique aspect of this year’s event was the use of outdoor venues. Several sessions took place in the natural landscapes of Zhangjiajie, using scenic spots such as the Zhangjiajie National Forest Park and Tianmen Cave as backdrops, merging tourism innovation with the region’s natural beauty.
Iconic Venues for a Unique Experience
Sessions were held at nine iconic Zhangjiajie locations, including:
- Zhangjiajie Wulingyuan
- Zhangjiajie Tianmen Cave
- Zhangjiajie National Forest Park
- Glamour Xiangxi
- Zhangjiajie Baofeng Lake Landscape Area
- Zhangjiajie Grand Canyon Glass Bridge
- Zhangjiajie Seven Star Mountain Landscape Area
- Zhangjiajie Yellow Dragon Cave Landscape Area
- Zhangjiajie 72 Unusual Houses Scenic Spot
This outdoor integration helped elevate the event by blending innovation with the natural beauty that Zhangjiajie is known for.
Expanding Opportunities for Global Tourism Collaboration
The 2024 Zhangjiajie International Tourism Innovation Week attracted over 200 domestic and international guests and more than 3,000 professional visitors. The event provided a global platform for the exchange of tourism ideas and facilitated cooperation among industry professionals from around the world. The conference is expected to serve as a catalyst for Zhangjiajie’s tourism transformation, helping the region tap into new growth opportunities and expand its influence on the global tourism stage.
“Our goal is to create the largest, most forward-thinking cultural and creative industry event in the province, and even the country,” said an event organizer. The Innovation Week has established itself as a phenomenon platform, radiating influence across China and beyond.
Looking Ahead: Zhangjiajie’s Role in Global Tourism
The Zhangjiajie International Tourism Innovation Week continues to play a pivotal role in fostering tourism development, positioning Zhangjiajie as a key player in global tourism innovation. With growing international recognition, Zhangjiajie aims to transform its tourism industry and drive sustainable economic growth through cultural and creative exchanges.