As the luxury market faces a global downturn, identifying innovative strategies to adapt and thrive has become critical for leading brands. In China, luxury consumption is evolving rapidly, driven by new consumer behaviors, accelerated digitalization, and shifting trends. To stay ahead, luxury brands are leveraging social platforms like Xiaohongshu, which is emerging as the go-to destination for fashion trends and …
CIIE Boosts Ethiopian Agriculture in the Chinese Market
The China International Import Expo (CIIE) has significantly boosted Ethiopian agricultural products’ presence in the Chinese market. Through CIIE, Ethiopian exporters have successfully introduced high-quality products like coffee, sesame seeds, and flowers to Chinese consumers, fostering economic ties and mutual benefits. This increased market access has helped Ethiopian farmers and producers expand their reach, improve livelihoods, and drive economic growth. …
Tencent Smart Retail and Italy China Council Foundation Host Smart Retail Event in Italy
Tencent Smart Retail, in partnership with the Italy China Council Foundation, hosted a significant event titled “The New Era of Smart Retail: Engage Your Chinese Client with Tencent & Weixin Ecosystem” in Italy. The gathering aimed to deepen understanding of smart retail strategies and the utilization of Tencent’s Weixin ecosystem to engage Chinese consumers. The event brought together key industry …
As e-Commerce Enters an Era of Segmentation in China Joy Spreader Improves Marketing Efficiency with Data Intelligence Advantages
As e-commerce companies are coming close to reaching the maximum number of users in China’s first- and second-tier cities, the user dividend in these cities is gradually being transformed and approaching the limit. As a result, in the third quarter of 2021, the growth of new users and revenue in the traditional e-commerce sector slowed significantly. This foreshadows the entry …
How the China International Import Expo offers a window for multinational companies into the Chinese market
Opening up is the hallmark of contemporary China. The China International Import Expo (CIIE) is ready to create a link between China and the global market. Held from November 5-10 2021, the 4th CIIE presented a total of 422 new products, technologies, and services, a record high. “We really believe that the CIIE is a great platform for multinational companies …