On August 16, the Launch Ceremony of the Chinese Tea Global Communication Program: "Tea for a Harmonious World," was held in Beijing, signaling a new chapter in the international promotion of Chinese tea culture. Themed "Preserving and Promoting Tea Culture, Sharing and Learning for Global Good," this significant event launched the Chinese Tea Global Communication Proposal. The primary aim of this initiative is to enhance the international communication of tea culture, significantly boost the global brand value of Chinese tea, and highlight it as a key cultural symbol of China.
Promoting Global Cultural Exchange
During the event, distinguished guests emphasized the importance of tea as a healthy, globally influential beverage that transcends history and borders. Tea has long served as a bridge for trade and cultural exchanges, promoting mutual learning and cooperation among diverse civilizations. This event underscored the potential of tea culture to unite different industries and forge new opportunities for collaboration on a global scale.
Speakers at the event discussed the high-quality development of the tea industry and the enrichment of its cultural significance. They highlighted the need for gathering resources from within and beyond the tea industry, establishing long-term mechanisms to support the internationalization of the tea industry, and advancing tea culture exchanges between China and other countries. The event provided an important platform for consolidating international consensus, strengthening multilateral cooperation, and promoting the sustainable development of the tea industry.
Recognition of Excellence in the Tea Industry
At the event, Forbes China announced the results of the 2024 Forbes China Tea Industry Selection, recognizing outstanding regional tea brands and enterprises. Twenty-three teas, including Anhua Dark Tea, Anxi Tieguanyin Tea, Fuliang Tea, Jietan Tea, and Keemun Black Tea, were honored as "Regional Public Brands of the Year." Additionally, 15 companies, including BAMA TEA, Beijing Zhang Yi Yuan Tea Co., Ltd., and Fujian Pinpinxiang Tea Industry Co., Ltd., were named "Enterprises of the Year."
The ceremony also recognized six companies as "High-Potential Enterprises of the Year" and celebrated several products as "Influential Products of the Year." These accolades highlight the exceptional quality and cultural significance of Chinese tea, further reinforcing its status as a globally recognized brand.
Leadership and Vision for the Future
The event was graced by speeches from prominent leaders and guests, including Du Zhanyuan, President of China International Communications Group (CICG), and Liu Zhonghua, Member of the Chinese Academy of Engineering. They emphasized the role of tea culture in promoting global harmony and cooperation. Over 300 attendees, including cultural scholars, performing artists, and international diplomats, gathered to celebrate the event and discuss the future of the tea industry.
The Chinese Tea Global Communication Program is poised to play a crucial role in the internationalization of Chinese tea. By enhancing global communication, promoting cultural exchanges, and elevating the brand value of Chinese tea, this initiative aims to build a stronger, more connected world. The program not only preserves the rich heritage of Chinese tea culture but also shares its benefits with the global community, fostering a harmonious and prosperous future.