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The 2024 Shanghai Bridal Fashion Showroom will take place from August 7 to 9 at the Shanghai New International Expo Center, themed ‘Full Connection, New Definition’. The event will feature over 200 brands and more than 1,000 original products, gathering design talents from around the world and covering all categories and channels of the wedding industry. Organized by Shanghai International Exhibition (Group) Co., Ltd., this event aims to create an internationally influential platform for the wedding fashion industry, showcasing the latest trends and innovations.
Global Brand Showcase
The Overseas Brand Designers Zone will highlight renowned brands such as Anne Mariee, Amelie, Ari Villoso, Blossomveil Korea, DiAo, Didem Kinail, Eva Lendel, Inese Stan, Innocentia Divana & Innocentia, Kate Aijamous, Lana Marinenko, Raffiller, Rara Avis, Ricca Sposa, Tra Linh, Wona, and Yolancris. These brands will compete on one stage, bringing their unique styles to a global audience.
Fusion of Traditional and Modern Aesthetics
Chinese wedding dresses will feature prominently, combining traditional elements like embroidery and satin with modern Western tailoring techniques. Brands such as DiAo, TianXi, JinBao, and Xilan will present innovative designs that break the boundaries between tradition and modernity.
Cocktail Style for Social Persona
Formal dresses for various social occasions will be showcased by brands like ST.WHITE and SONGE, emphasizing artistic design and functionality. These dresses cater to the evolving needs of work, holidays, and social events, offering high-quality fashion choices.
Comprehensive Industry Coverage
The exhibition will cover a wide range of products, including wedding dresses, Qipao, Hanfu, men’s suits, mother’s dresses, social dresses, bespoke clothing, bridesmaid dresses, themed attire, veils, wedding shoes, styling accessories, makeup, beauty products, nail art, bridal salon services, fabrics, and packaging.
Embracing Sustainability
In alignment with China’s dual-carbon strategy, the exhibition will implement unified booth construction, focusing on green and sustainable development. This initiative aims to enhance the quality, safety, and sustainability of the event.
Event Details:
Dates: August 7-9, 2024 (Runway: August 6-7)
Venue: Shanghai New International Expo Center, N5 HALL
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