The 6th World Media Summit (WMS), themed "Artificial Intelligence and Media Transformation," commenced in Urumqi on October 14, 2024. Hosted by Xinhua News Agency and the People's Government of Xinjiang Uygur Autonomous Region, the event brought together over 500 representatives from 208 media organizations, government agencies, and international entities from 106 countries. The summit aims to explore the transformative power of AI in the media industry and foster global media collaboration.
Sinopec Corp. Director Zhong Ren's Opening Speech
Zhong Ren, Director of Sinopec Corp., addressed the opening ceremony, highlighting the critical role media cooperation plays in bridging global divides. He emphasized the summit's importance in overcoming geographical, cultural, and ideological barriers, offering a platform for global media organizations to collaborate. According to Mr. Zhong, media's role in enhancing global understanding is vital for advancing humanity's future.
Sinopec’s Commitment to Clean Energy and Innovation
During his speech, Mr. Zhong outlined Sinopec's strategy of promoting clean energy and a sustainable future. The company has embraced intelligent manufacturing with 16 smart refineries and petrochemical plants, many of which have been recognized for their integration of 5G technology. Sinopec’s green initiatives, such as the Tahe Refining and Chemical Cotton Field Agricultural Film Recovery and Recycling Project, are paving the way for industrial recycling advancements. Furthermore, Sinopec’s Kuqa green hydrogen facility, already operational, demonstrates the company's dedication to reducing carbon emissions.
AI, Media, and Industrial Innovation
Mr. Zhong also discussed the impact of technological revolutions on economic and social progress, focusing on the role of AI. He encouraged media and industrial sectors to embrace technological innovations like AI to improve efficiency. Sinopec’s investment in renewable energy technologies such as wind, solar, geothermal, and hydrogen is part of its broader strategy to lead in industrial innovation.
Global Media Collaboration
The summit, which took place in Beijing and Xinjiang, provided a platform for in-depth discussions on the application of AI in media, the digital era's impact on news organizations, and Xinjiang's development. Sinopec’s commitment to environmental sustainability and global collaboration was reinforced, with Mr. Zhong inviting journalists to witness the company’s green initiatives in Xinjiang firsthand.