[cs_content _p=’7247′][cs_element_section _id=”1″ ][cs_element_layout_row _id=”2″ ][cs_element_layout_column _id=”3″ ][cs_element_text _id=”4″ ][cs_content_seo]The 14th YMS Consumer Products & Channel Expo, hosted by Yimeishang (YMS) under the Yifei Group, took place at the Hangzhou Grand Convention and Exhibition Center in mid-August. The event brought together over 1,000 exhibitors showcasing trending products, more than 50,000 targeted channels and professional visitors, and over 100 e-commerce platforms. This year’s expo marked a significant milestone for YMS, aiming to create new opportunities in the beauty and fashion industry through e-commerce innovation and business growth.
YMS Expo Attracts 40,000 Professional Visitors, Showcases Industry Trends
The three-day event saw a staggering turnout of 37,206 professional visitors, highlighting its significance in the beauty and fashion sectors. The expo featured over 200 industry leaders, influencers, and executives, sharing insights on navigating the evolving e-commerce landscape. Key thematic summits included the “New Traffic & New Channels” Global Beauty and Fashion Summit, the Second Channel Live Streaming E-commerce Conference, and the Second Cross-border E-commerce Conference, providing a comprehensive view of current and future industry trends.
Innovation and Collaboration Drive Industry Growth
YMS used this platform to address the challenges facing the beauty and fashion industry, such as rising consumer expectations and market saturation. CEO Qian Qiu emphasized the importance of returning to fundamental principles, focusing on consumer needs to drive growth. This approach involves refining product offerings, optimizing live streaming content, and enhancing digital marketing strategies to build stronger brand identities and attract new traffic.
Expanding Global Influence: UK Beauty Brand Alliance and Cross-Border Collaborations
The expo also saw the formation of the UK Beauty Brand Alliance, an initiative by the UK Department for International Trade aimed at fostering collaboration between UK and Chinese brands. The UK Pavilion featured innovative products in sustainability and natural beauty, showcasing fragrances, skincare, and health supplements.
Cross-border e-commerce was another highlight, with awards presented to top influencers and MCN agencies from Southeast Asia. The launch of Yimeishang’s “YMS Global Treasure New Product Plan” aimed to further integrate international beauty brands into the Chinese market, reflecting the growing global influence of the expo.
YMS Becomes Official Service Provider for The Little Red Book
A notable achievement for YMS was its recognition as an official service provider for The Little Red Book e-commerce platform. This partnership, announced during the Beauty and Fashion Night, positions YMS to help brands leverage the platform’s capabilities to reach a wider audience and grow their online presence.
Building a Future of Innovation and Growth
The 14th YMS Consumer Products & Channel Expo demonstrated the potential for innovation and collaboration in the beauty and fashion industry. By providing a platform for industry leaders to share insights and establish partnerships, YMS is helping to shape the future of beauty and fashion in China and beyond.\n\n[/cs_content_seo][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][/cs_content]
